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KATY BIDDULPH

SERVICES

KATY BIDDULPH
SENIOR SPORTSWEAR DESIGNER, BUSINESS CONSULTANT & CREATIVE DIRECTOR

Freelance design service across women’s and menswear tailored to suit your requirements

Consulting service to support you with launching a brand, taking a brand to market and expanding your business

CONSULTING
CONSULTING
From learning the industry lingo to understanding the processes involved, I offer a consultancy service to share my industry knowledge and experience with you to help you succeed.
DESIGN
DESIGN
Working to your brief, a design service is tailored to suit your requirements including trend direction, colour palette building, designing and tech packing.
ABOUT
ABOUT
I am highly experienced and knowledgeable across the diverse realms of fashion, sportswear, taking a brand to market and well versed in the process and the various complexities that may arise.

I am a freelance sportswear designer, performance sportswear designer, freelance activewear designer and freelance apparel designer. I offer a consultancy service as a fashion business consultant, fashion brand consultant and fashion business mentor. As a creative director, I offer creative direction services across brand direction as well photoshoot styling and campaign direction, through to media direction. I consult on how to launch a brand, taking a brand to market, and expanding your business on a national and international level.

CONSULTING

  • Branding
  • Taking a brand and product to market
  • Wholesaling to retailers domestically and internationally
  • Order fulfilment and logistics
  • Setting, working to and achieving margin
  • Range pack building
  • Running a brand
  • Planning and creatively directing campaign photoshoots
  • Working with PR and marketing
  • Email campaigns and database building
  • Press events
  • Working with garment techs and production companies
  • Sample development
  • Manufacturing processes
  • Execution of product
  • Executing business plans
  • Pitching for and raising investment
  • Obtaining support from banks

I run one to one consultancy workshops where we identify your needs and put together a plan of action. The sessions can be done over one, two or three full days (depending on your requirements and the stage you are at with your brand) during which we will discuss what you’re hoping to achieve with your brand, and the direction you would like to take your brand and business. We will then actively brain storm, discuss any questions you may have a long the way, and execute an informed plan of action for you to leave with and work to.

During the course of growing your brand and business there will no doubt be situations that arise where you will wish to soundboard and have advice. Flexible consultancy and mentor sessions can be arranged as face to face (minimum of 2 hours charged) or over the telephone (minimum of 1 hour charged).

Please read the ABOUT section to learn more about my industry experience.

DESIGN

KB-skiwear-2

DESIGN Working to your brief, a design service is tailored to suit your requirements, whether in part or full across:
  • Research
  • Comparative shop research
  • Trend direction
  • Moodboards
  • Colour palette building
  • Labdips
  • Trim design
  • Accessories design
  • Flat sketching / cadding
  • Design pack / tech pack creation
  • Overview creation
  • Fit meetings
PRODUCT CATEGORIES I specialise in the following product categories across women's and menswear:
  • Running
  • Fitness
  • Gym
  • Athleisure
  • Yoga
  • Pilates
  • Loungewear
  • Cycling
  • Swim
  • Ski
  • Hiking
  • Accessories

PORTFOLIO

PORTFOLIO Click to view examples of work below

ABOUT

ABOUT

My background in the fashion and sportswear industry is expansive, well-connected and informed by a creative strength that has been assiduously honed through my Fashion design degree qualification and my applied industry experience. Over the last ten years my career has taken me to the Far East, America, Russia, and Europe. I have designed for a multitude of brands including Finisterre, Sweaty Betty, and Striders Edge.

I am highly experienced and knowledgeable across the diverse realms of fashion, sportswear and taking a brand to market. Having exclusively and independently taken a brand from inception to market and successfully stocked internationally across multiple continents by influential destination retailers such as Harrods, John Lewis and House of Fraser, I am very well versed in the process and the various complexities that may arise.

My experience includes:

  • Branding
  • Taking a brand and product to market
  • Wholesaling to retailers domestically and internationally
  • Order fulfilment and logistics
  • Setting, working to and achieving margin
  • Range pack building
  • Running a brand
  • Planning and creatively directing campaign photoshoots
  • Working with PR and marketing
  • Press events
  • Working with garment techs and production companies
  • Design
  • Sample development
  • Manufacturing processes
  • Execution of product
  • Executing business plans
  • Pitching for and raising investment
  • Obtaining support from banks

I have excellent industry relationships with retailers, suppliers, factories and the media across the fashion and fitness press – I have been interviewed as an Entreprenuer by a number of media titles including the BBC, Women’s Health magazine, Health and Fitness magazine and the Daily Mail.

CONTACT

CONTACT